Social media editor of the New York Times Liz Heron at news:rewired – media in motion: “Be strategic, be different, and strive for meaningful interactions – don’t be content to skate on social media’s surface”
Most publishers will have at least dipped their toe into the pool of online video, but what does it take to really make a splash in this area, and reap the traffic rewards? This session will feature innovative case studies of cutting-edge online video which can enhance the way content is presented and shared, as well as top tips from experienced online video journalists, publishers and those leading key developments in web-native video about the opportunities to be exploited through the online medium.
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How can we to make money from online content? That is the million dollar question in the news industry today and one which continues to be answered in many different ways. As we move into another year it’s time to return to the debate and look at how the main models being pursued in the industry today which can be adopted by both national news titles as well as more niche outlets and magazine publishers, be it through app subscriptions, a bold paywall or a more metered approach. This session will also look at how Apple’s Newsstand, which was released in October, has increased app downloads for magazine publishers
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In the keynote speech at news:rewired – media in motion social media editor of the New York Times Liz Heron will discuss the how the news organisation is using social platforms for creative distribution and community engagement
Journalism.co.uk’s news:rewired – media in motion conference is taking place at MSN HQ, London.
Follow the #newsrw hashtag on Twitter and use the term to search for blog posts, videos and photographs.
Image by Mark Hakansson