As it happened: Experimenting to meet emerging realities
Disrupting your business may be the only way to ward off the threat of extinction. As a seasoned pioneer and trusted partner, Reuters has followed its clients’ journeys of transformation, reallocating resources from old models to the new, and developing new economic engines.
In a spotlight talk, Nick Cohen, director of video products at Reuters, will present the popular ways the organisation has seen media outlets experiment to meet emerging realities. His talk will highlight: going niche to grow audiences; voice-activated tech, beyond the news briefing; going big on Live; mid-form and long-form video; and monetisation.