Where is the ceiling for subscribers when it comes to reader revenue, and what can publishers do when they hit it? Experts from FT Strategies, the Guardian, Sifted and Tortoise share their insights
Deep listening and feedback loops: Using the news to tackle polarisation
A more nuanced and inclusive approach to interviewing and reporting helps audiences grapple with the divisive subjects that dominate headlines
‘Your copy should read like a WhatsApp message’: How to create content for and with Gen Z
JOE Media and NEED TO KNOW trade notes on how to discover and appeal to under 23s on social media
The role of the journalist in a polarised world
Local journalists are not always objective. But their cultural and contextual understanding is crucial to getting the story right (and you should credit and pay them accordingly)
Building resilient newsrooms: The skills media managers need in 2022
Journalists are our most precious commodity. It is time to give them the support they need, when they need it the most
Sponsored content: How Blinder can revolutionise your newsroom’s remote interview
During the pandemic, journalists have had to get used to doing remote interviews. But here is the thing: we got a taste for it now. We have realised remote interviews can be a convenient and reliable option for creating content with guests further afield, so it is not going away anytime soon. The trouble is […]
Improving mental health in the newsroom
The coronavirus pandemic has been tough on journalists. It is a sad and negative topic to keep reporting on. It is also a lonely time. Lots of us are in constant Zoom meetings but in-person, meaningful interactions are rare.
Decades of newsroom culture have also reinforced the message that it is ‘not cool to talk about your feelings’, that it is part of the job to ‘put up and shut up’. However, when journalists are not well they cannot properly tell the stories that matter to their readers and viewers.
Experts from Sky News, Reuters, Reach Plc and the Ethical Journalism Network share practical tips around taking care of our colleagues and ourselves when we are feeling low.
Leveraging audio to drive subscriptions and memberships
The coronavirus pandemic has forced news organisations to reconsider many of their strategies, both because of the economic pressures facing newsrooms and that audiences have been stuck indoors during lockdown.
The Telegraph, Slate and Frontier Myanmar discussed how leveraging audio can be a way to drive subscriptions and memberships.
How the pandemic made newsrooms more creative
One of the biggest challenges for newsrooms during the coronavirus pandemic is continuing to lead change and innovation, while staff are burning out and the industry faces economic pressures.
Newsroom leaders and industry experts discussed how the crisis brought new opportunities to experiment and innovate.
Regional publisher Reach Plc had to juggle new working practices and furloughed staff with the launch of new websites. Meanwhile the BBC pressed ahead with smart speaker technology during the pandemic.
Improving mental health in (and outside) our newsrooms
At the beginning of the pandemic, John Crowley conducted a global survey to assess how journalists were coping during lockdown. His findings are published in a report entitled ‘Journalism in the Time of Covid’. The report urges news leaders to heed concerns from staff about their mental well-being.