Articles by Francesco Zaffarano
I am an Italian professional journalist based in London. I have been working since 2013 in the field of digital journalism, focusing on social media and video producing. I worked for Corriere della Sera, La Repubblica, VICE, La Stampa, New Statesman, L'Espresso and All Out.
How NZZ increased its conversion rate up to five times with dynamic ‘paygates’

Rouven Leuener is group head of digital product at Neue Zürcher Zeitung, one of the oldest German-language newspapers in Switzerland. He took the lead on digital innovation five years ago and shared his experience of experimenting with dynamic ‘paygates.’
The apps you need to boost your mobile journalism

“How much did you spend on your coffee this morning? Let’s say three pounds? And when was the last time you spent three pounds on an app? Probably, never.”
The hard truth is you will never …
Seven tips to secure funding from Google’s Digital News Initiative

Google’s Digital News Initiative (DNI) has supported 461 innovative projects since its launch three years ago and spent more than €94 million supporting media innovation. As a fresh round of funding approaches – the next call …