Four very mixed publications – The Guardian, Dazed Media, The Bureau of Investigative Journalism and The Mill – reveal what compels their readers to pay
Nailing your subscription pitch: what gets readers over the line to pay?
Middle-managers need greater support for newsrooms to thrive
Media strategy expert Lucy Kueng says that news leaders have to do three jobs at once. They need to be unburdened to deliver on digital transformation
How Kyiv Independent is thinking of audience trust as a marketing problem
A powerful mission can only get you so far, says Jakub Parusinski at Kyiv Independent. To keep growing, you must focus on relevance, value and personalisation
How The Times is running towards a digital-first future
“Who is the enemy? Is it the stagnant economy, the tech platforms or news avoidance? I’d suggest it’s none of those. The enemy is inertia,” says head of digital Edward Roussel at Newsrewired
Subscription retention strategies: pain points and remedies
Some subscribers will always cancel. It is better to make the exit a clean cut and prioritise relevance for those that stick around
Countering news avoidance: focus on relevance and value
Readers engage with the news when they feel like they have a stake in their news outlet of choice
What does the future hold for newsletters?
The Guardian, The Economist and The Financial Times share insights on how the newsletter format is being used to deepen reader relationships and bolster subscription offerings
Podcast: training and retaining new journalists
Recruiting mostly from universities is skewing representation in UK newsrooms. What are the alternatives worth exploring and how do we make them a success?
Podcast: Angie Lau, founder of Forkast.News, on developing a business mindset
Journalists have the skills, contacts and opportunities to have a successful career but they do not always realise it. Unlock your potential with tips from a former Bloomberg anchor turned entrepreneur