The success of Serial – and the mobile-friendly nature of podcasts – has put the medium back on the map for many media organisations. During a session at the news:rewired conference, today in London, freelance investigative journalist Maeve McClenaghan (above, right) outlined her top tips for a successful, monetised investigative podcast:

“We’re having a moment where a distinctive voice is more valuable in news”, explains Kristen Taylor, audience development specialist and community editor for the second season of Serial, the award-winning podcast phenomenon. Opening the news:rewired conference, today in London, Taylor said publishers’ traditional focus was on statistics for audience feedback, but she outlined a handful […]