Megha Sharma's posts

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Turning audience metrics into personalised features

How can newsrooms turn audience metrics into products and services benefitting both their readers and their business? That was the key question at a panel powered by Google’s Digital News Initiative at news:rewired today. There is nothing like “too much personalisation,” according to Thomas Schultz-Homberg, chief digital officer at German news outlet Frankfurter Allgemeine Zeitung. […]

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