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Learn to create an audience-first strategy with Condé Nast’s internal audience growth training

| December 2, 2019 – 4:26 pm | 220 views
Newsrewired Conde Nast workshop

Have you heard of the lean canvas? It is a single-page template designed to distil the fundamental goals and objectives of a business, and offer a clear route to achieving them.

It maps out ways to design a product around perceived market and consumer variables — and unlike lengthy business plans, it is supposed to take around 20 minutes to complete.

In about 45 minutes at a workshop at Newsrewired (27 November 2019), journalists learned how to apply this framework to their news organisation’s editorial and business strategy.

Sarah Marshall, head of audience growth at Vogue International led the workshop by providing an adapted model for journalists called ‘audience canvas’. This tool can be used to better understand who your typical target audience is and what types of news content would resonate the most. News organisations can then understand how and when to deliver this to their readers and listeners to secure their long-term loyalty.