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Articles tagged with: Media

Going beyond the story: journalism, storytelling and computer games

| December 16, 2010 – 6:14 pm | 4,301 views

Journalism is about storytelling, right? It’s a narrative form, isn’t it? What about using non-narrative means to disseminate news around issues like climate change, the financial crisis or coalition politics. Our final session looked at the use of computer games in the future of journalism

Journalism students need to be taught advertising, branding, building relationships, says ad entrepreneur

| December 16, 2010 – 3:27 pm | 4,664 views

Rick Waghorn, founder of locally-focused advertising network Addiply, said that if we want to build a pyramid of news we have to start at the bottom level based on a local advertising market and messages

Community editors should be an integral part of the newsroom, says Media Wales’ Ed Walker

| December 16, 2010 – 12:47 pm | 14,606 views

Focusing on local history, getting input from experts, and making journalism a two-way stree using interactive features are some of the ways to build communities around content, Walker told delegates

Tight-knit communities make brands successful, not numbers, says Joanna Geary

| December 16, 2010 – 11:09 am | 6,209 views

Times communities editor Joanna Geary tells news:rewired that it shouldn’t just be eyeballs anymore but about engaging with existing readers and communities around content