paid content
Rouven Leuener is group head of digital product at Neue Zürcher Zeitung, one of the oldest German-language newspapers in Switzerland. He took the lead on digital innovation five years ago and shared his experience of experimenting with dynamic ‘paygates.’
How can we to make money from online content? That is the million dollar question in the news industry today and one which continues to be answered in many different ways. As we move into another year it’s time to return to the debate and look at how the main models being pursued in the industry today which can be adopted by both national news titles as well as more niche outlets and magazine publishers, be it through app subscriptions, a bold paywall or a more metered approach. This session will also look at how Apple’s Newsstand, which was released in October, has increased app downloads for magazine publishers
Image by Images_of_Money on Flickr. Some rights reserved.
As part of our news:rewired follow-up coverage, we’ll be posting slideshows of the speakers’ presentations for those who missed it or simply want to recap. See presentations from Karl Schneider and Alastair Bruce
Times assistant editor said paywall alternatives meant “enormously intrusive advertising”, and claims that at a lot of sites “the barrier between journalism and commercial was getting very thin”
By Judith Townend, senior reporter, Journalism.co.uk It doesn’t sound likely but it’s true: Google is helping publishers restrict user access to news content. But it only affects those publishers who are behind pay walls and also want to be indexed by Google. Google has updated its ‘First-Click-Free’ system allowing subscription/registration publishers to restrict users’ free […]