This workshop looked at how journalists, newsrooms and commercial departments may need to take different approaches to analysing their work.
The panel was:
- Stijn Debrouwere, analytics expert, previously at the Tow Center and the Guardian
- Martin Ashplant, digital and social media director, City A.M.
- John LoGioco, executive vice-president, Outbrain
Moderated by:
Malcolm Coles, director of digital content, The Telegraph