Kristiyan Stefanov's posts

2 posts

How The Credibility Coalition determines trust indicators

In times of great polarization, we see companies and NGOs make efforts to present themselves to be as credible as possible. Some include references, others hide their ads, but The Credibility Coalition tells us that all of that doesn’t really make much of a difference. “In a nutshell, we consider credibility to be reliable information,” […]

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What De Correspondent is teaching us about news memberships

News outlets should view their readers not as resource to sell to advertisers but “as a curious audience that often wants to contribute,” according to Maaike Goslinga, international editor of De Correspondent. Speaking at the newsrewired conference in London today (7 March), Goslinga and Jessica Best, engagement editor at De Correspondent, said that publishers should look […]

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