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Articles by Marcela Kunova

Newsrewired sneak peak podcast: audience growth, AI, Gen Z, fake news, and online communities

| October 25, 2018 – 11:37 am | 593 views
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With our newsrewired conference just around the corner on 7 November, this podcast catches up with a few of our confirmed speakers to explore what they will be talking about and how you can take the information from our panels and workshops into your newsroom.

Listen in to Sarah Marshall, our keynote speaker and head of audience growth at Vogue International, offering insights into growing your online pool of readers.

Join the debate on how to sustain high-quality journalism

| October 18, 2018 – 4:10 pm | 452 views
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Journalism.co.uk is pleased to announce that two prominent voices in the debate on sustainable, high-quality journalism — Rachel Oldroyd managing editor, Bureau of Investigative Journalism, and Brian Cathcart, professor and founder of Hacked Off — will be joining the panel that will explore the best business models for 21st-century news organisations.

Co-creator of News With Friends joins newsrewired as a speaker

| October 11, 2018 – 3:15 pm | 320 views
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Matt McAlister, co-creator of a social app that wants to fill the space left by Facebook deprioritising news content in its News Feed, will be joining panel on new social media strategies for content sharing.

After being heavily criticised for its role in spreading ‘fake news’, Facebook announced a considerable change to its algorithm this year, which will affect the posts that audiences scroll past on their News Feed.

Newsrewired workshop: how to cultivate thriving online communities through social stories

| October 2, 2018 – 3:54 pm | 1,043 views
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We are pleased to announce that Hannah Ray, head of social strategy and storytelling at Vogue International, will be leading a workshop at our upcoming newsrewired conference on 7 November 2018 at Reuters, London.

Can AI replace editors in the newsrooms?

| September 25, 2018 – 4:38 pm | 785 views
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“When you think about a creative process of selecting an image to match a story, it’s a much harder problem to try to solve with computers,” said Getty Images senior vice president of data and insights Andrew Hamilton in an interview with journalism.co.uk

But having developed an artificial intelligence-powered picture editor that chooses the right imagery for your story after “reading” your article — just as a human picture editor would — is it time to give robots a place in your newsroom?

Speakers from BBC Africa and Press Association are joining newsrewired

| September 20, 2018 – 6:18 pm | 431 views
Newsrewired March 2018

With only seven weeks to go until the next newsrewired event, we are pleased to announce three new speakers joining our panels.

Harriet Oliver and Julie Taylor are joint editors of a recently-launched BBC news programme for children in Africa, What’s New. Aimed at 11-16 year olds, the informative and entertaining show also gives young people the chance to tell their own stories.

New speaker announcement: Amanda Michel, deputy membership editor, the Guardian

| September 14, 2018 – 5:30 pm | 472 views
Memberships in news organisations – lessons from the Guardian

More people are paying for Guardian journalism than ever before.

The Guardian has grown from 15,000 members in January 2016 to over 570,000 regular paying supporters, members and subscribers in June 2018. It also received an additional 375,000 one-off contributions globally in the past 12 months.

We are pleased to announce that Amanda Michel, the Guardian’s global contributions director and project manager, will be joining us as a speaker at the next newsrewired conference on 7 November 2018.

Two new speakers announced for newsrewired panel on getting Gen Z engaged with the news

| September 6, 2018 – 2:21 pm | 518 views
Newsrewired-July18-Editorial newsletters-Lianna Brinded, Europe news editor, Quartz;
Dan Silver, head of digital publishing, The Telegraph;
Renée Kaplan, head of audience engagement, Financial Times;
Kate Day, editor, UK, Politico;
Federica Cherubini, international head of knowledge sharing, Conde Nast International.

With less than 10 weeks to go until the next newsrewired digital journalism conference, taking place on 7 November at Reuters in London, the Journalism.co.uk team is pleased to announce two more speakers joining us on the day.

McKenna Grant is a London-based Snapchat senior content editor at the Telegraph. Her team implemented a brand-new Snapchat editorial strategy at the newspaper in June 2017 and now the Telegraph’s Discover platform attracts an average of over one million daily unique viewers.

Vogue International’s Sarah Marshall to keynote at Journalism.co.uk’s next Newsrewired conference

| August 23, 2018 – 10:45 am | 7,043 views
Sarah Marhall Vougue keynote newsrewired

We are pleased to announce that Sarah Marshall, head of audience growth at Vogue International, will be our keynote speaker at the upcoming newsrewired conference in November.

Audience growth is the key aim of every news organisation. Figuring out not only who follows your content but who will pay attention to it next is key for staying on top of your game.

Since Facebook changed its news feed algorithm, it has become harder for news organisations to gain traffic from platform shares.

In her keynote speech at newsrewired in London on 7 November 2018, Sarah Marshall will share her best tips on widening your pool of readers and spotting new trends in content sharing.

She will talk data, key performance indicators (KPIs), plans and targets; patterns in traffic and reader behaviour; the Facebook algorithm and the growth of search; and how Vogue is engaging audiences on Instagram and Snapchat.

Ellen Stewart, head of content at the world’s most-read LGBT media platform, PinkNews, joins opening panel on Gen Z

| August 14, 2018 – 5:13 pm | 821 views
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The opening panel at the newsrewired conference will explore what the younger generation (13-24) who never knew life without smartphones wants from news organisations.

The panellists will look at how to get the Gen Z engaged with your brand and, crucially, make them stay so you get ahead of your competition.

Ellen Stewart, head of content at the world’s most-read LGBT media platform, PinkNews, specialises in audience development and editorial campaigns. For the last three months, she has acted as launch Snapchat editor, with PinkNews becoming the first LGBT+ outlet to publish to Discover.

She previously worked at the Evening Standard as acting growth editor and head of social, where she built an audience team from the ground up and successfully delivered double-figure growth across social and SEO.