Marcela Kunova's posts

74 posts

Kyiv Independent’s Jakub Parusinski to deliver keynote at Newsrewired

We need to start thinking of trust as a marketing problem. According to the latest report from the Reuters Institute, almost three quarters of publishers are concerned about the emergence of selective news avoidance. “There is no one central reason why audiences have become so distrusting of the news,” says Jakub Parusinski, CFO and co-founder of […]

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How can artificial intelligence help increase audience engagement with the news?

Successful solutions are never about looking to build a new product but about correctly defining what problem we are trying to solve. That was the approach of more than 20 news organisations from across the world who worked together last year on addressing some of their problems, using artificial intelligence (AI) technologies. The Collab Challenges […]

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10 journalists from under-represented backgrounds can win a ticket to Newsrewired thanks to United Robots

The main mission of Newsrewired is to share knowledge about the latest trends in digital publishing to inspire change in newsrooms. Thanks to the support from United Robots, we are pleased to be able to invite 10 journalists from under-represented backgrounds to our upcoming conference, taking place from 19 to 28 October 2021. To enter […]

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“Mass customisation” of neighbourhood data can help hyperlocal news become more sustainable

By Jacob Granger “The core problem in local and hyperlocal news is that there is no sustainable business model,” says Gabriel Kahn, journalism professor at USC Annenberg School for Journalism, and the editor of Crosstown, a US non-profit community data project based in Los Angeles. Kahn was speaking at an event held by the Google News Initiative […]

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How to lead a media organisation in 2021

“The industry has been on a digital transformation journey for a quarter of a century,” said newsroom strategy expert Lucy Kueng in a podcast with Journalism.co.uk. However, very few media companies have successfully pivoted to digital and those who did had a rather rocky ride. To find out more about challenges newsroom leaders are facing in […]

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