Two original approaches to community journalism show that it is possible to own and monetise content for your nearest and dearest readers
How MyLocal Lincolnshire and Ping! are innovating local media
				
			
				
			Two original approaches to community journalism show that it is possible to own and monetise content for your nearest and dearest readers
				
			What’s top of mind for today’s news leaders? Evolving at pace, finding your USP – but not burning out in the process
				
			Four very mixed publications – The Guardian, Dazed Media, The Bureau of Investigative Journalism and The Mill – reveal what compels their readers to pay
				
			There are no shortcuts for the issues facing the news industry. Esther Kezia-Thorpe says that going back to basics will improve trust in news, build better products and grow audiences
				
			Media strategy expert Lucy Kueng says that news leaders have to do three jobs at once. They need to be unburdened to deliver on digital transformation
				
			A powerful mission can only get you so far, says Jakub Parusinski at Kyiv Independent. To keep growing, you must focus on relevance, value and personalisation
				
			“Who is the enemy? Is it the stagnant economy, the tech platforms or news avoidance? I’d suggest it’s none of those. The enemy is inertia,” says head of digital Edward Roussel at Newsrewired
				
			Some subscribers will always cancel. It is better to make the exit a clean cut and prioritise relevance for those that stick around
