A guest post from news:rewired speaker and SEO and content strategy consultant Malcolm Coles When national news organisations like the Mail or the BBC take an interest in your specialism, they can siphon off all your search traffic. All of a sudden, you go from being the number one result on Google for a given […]
Going beyond the story: journalism, storytelling and computer games
Journalism is about storytelling, right? It’s a narrative form, isn’t it? What about using non-narrative means to disseminate news around issues like climate change, the financial crisis or coalition politics. Our final session looked at the use of computer games in the future of journalism
Journalism students need to be taught advertising, branding, building relationships, says ad entrepreneur
Rick Waghorn, founder of locally-focused advertising network Addiply, said that if we want to build a pyramid of news we have to start at the bottom level based on a local advertising market and messages
Community editors should be an integral part of the newsroom, says Media Wales’ Ed Walker
Focusing on local history, getting input from experts, and making journalism a two-way stree using interactive features are some of the ways to build communities around content, Walker told delegates
Tight-knit communities make brands successful, not numbers, says Joanna Geary
Times communities editor Joanna Geary tells news:rewired that it shouldn’t just be eyeballs anymore but about engaging with existing readers and communities around content
news:rewired teams up with Wannabe Hacks and BBC Cojo for live coverage
For those who can’t make it along to news:rewired tomorrow, fear not. We’ll have liveblogging from Wannabe Hacks, video footage from BBC College of Journalism and blogging from freelance journalist Rosie Niven
News:rewired events 2010 – what the delegates said
“A very interesting conference, very enjoyable, and gave me lots of ideas and new contacts, thanks :)” Helen Roxburgh, multimedia reporter, Estates Gazette, Reed Business Information “Extremely informative, great speakers, feel like I have really learnt a lot today about multimedia journalism and social media.” Natasha Elkington, AlertNet journalist, Thomson Reuters Foundation “Another stonking event: […]
Thoughts from our speakers: Rory Brown on building personal brands and networks
In the run up to news:rewired we’ll be publishing some thoughts from our speakers on the subject of their session. In this post, co-founder of Briefing Media Ltd, Rory Brown talks about the importance of personal brands and networks, and about starting any model with the reader in mind
Thoughts from our speakers: The Guardian’s Simon Rogers on the future of datajournalism
In the run up to news:rewired we’ll be publishing some thoughts from our speakers on the subject of their session. In this post we talk to Guardian datablog and datastore editor Simon Rogers about what 2011 holds for datajournalism
Thoughts from our speakers: 1000 Heads’ Molly Flatt on branding and entrepreneurialism
In the final two weeks before news:rewired we’ll be publishing some thoughts from our speakers on the subject of their session. We asked 1000 Heads’ Word of Mouth Evangelist Molly Flatt about branding and entrepreneurialism for journalists working in a digital age