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How NZZ increased its conversion rate up to five times with dynamic ‘paygates’

| March 6, 2019 – 12:56 pm | 379 views
Rouven Leuener

Rouven Leuener is group head of digital product at Neue Z├╝rcher Zeitung, one of the oldest German-language newspapers in Switzerland. He took the lead on digital innovation five years ago and shared his experience of experimenting with dynamic ‘paygates.’