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#newsrw: Marc Reeves keynote: journalists need to learn to help sell niche, targeted content

| June 25, 2010 – 3:14 pm | 6,092 views
Marc Reeves speaking at news@rewired. Picture by John Thompson

Readers have always thought of themselves in niches, claims Reeves, who calls the regional press foolish for thinking of a community of 100,000 as a single group

Must read: Marc Reeves on the future of niche publishing

| April 12, 2010 – 12:04 pm | 2,790 views

Marc Reeves, former Birmingham Post editor and now editor of TheBusinessDesk.com West Midlands, has posted his thoughts on the problems facing the “old guard” and “new old guard” in when it comes to the future shape of the publishing and journalism industries, which are well worth a read at this link.

On the theme of our event on 25 June, the nouveau niche, Reeves explains how niche titles might fit in to this changing landscape.