#newsrw: Your essential catch-up guide to news:rewired – the nouveau niche
We’ve done our best to round up all the coverage from our news:rewired conference at Microsoft UK last Friday, but it’s likely we’ve missed some. So please, please send anything else our way and we’ll add it in: tweet @journalismnews or drop us an email events [at] newsrewired.com. We’ll follow this up with as many of the speaker’s presentations as possible.
Keynote by Peter Bale, executive producer, MSN UK
Networked journalists of 2010 “cannot hide behind the brand we always have in the past. It’s all about them and what they have got to say”.
How can mobile devices be better used for newsgathering and publishing? What opportunities are there for specialist publishers to use mobile for journalism and to generate revenue? With: Ilicco Elia, head of consumer mobile, Thomson Reuters; Michael Targett, online and digital development editor at Flightglobal (RBI); Miriam Warren, head of European community management, Yelp; and Sam Jones, director of strategy, Kyte.
Building online buzz
Case studies and advice on how to promote your title’s brand online and how to build buzz around online stories and campaigns. With: Mike Harris, public affairs manager, Libel Reform Campaign; Tony Curzon Price, editor-in-chief, openDemocracy; Vikki Chowney, editor, Reputation Online, Centaur Media.
- Video: Vikki Chowney & Tony Curzon-Price on creating a buzz: how to get your content noticed, Online Journalism Blog
Building user-driven projects
How can you use your audience to produce better reporting and special features? What are the benefits of letting users become part of the editorial process? With: Lulu Phongmany, business development & marketing manager, iVillage (NBC); Chris Taggart, developer, OpenlyLocal; Paul Bradshaw, director, MA Online Journalism, Birmingham City University; founder of Online Journalism Blog and Help Me Investigate.
Case studies on subscription services and paid access models that are working for online, specialist publishers and a look at the challenges and successes of making money from digital products. With: Tom Whitwell, assistant editor and head of online, the Times; Karl Schneider, head of editorial development at RBI; Alastair Bruce, content manager, MSN UK.
Keynote by Marc Reeves, editor, The Business Desk West Midlands.
To all those saying “sorry I’m just a journalist, I don’t sell advertising” I say: tough: that’s the way it is now
- Marc Reeves keynote: journalists need to learn to help sell niche, targeted content, newsrewired.com
A look at how interactives, data visualisations and infographics can become a selling point for specialist websites – from how to build them to why they’re important to online storytelling. With: Ollie Williams, Olympics reporter for BBC Sport; Rob Minto, interactive editor, Financial Times; Francis Irving, developer, ScraperWiki.
- Interactive storytelling and visualisation: a culture shift to more compelling content, newsrewired.com
Building online communities
If you build it, they will come’ doesn’t work online. This session will look at building and managing communities around your content, from blogs and forums, to social media channels, and how best to make use of this specialist audience. With: Samantha Shepherd, online journalist and digital projects co-ordinator, Bournemouth Daily Echo; Simeon Brody, community editor, Community Care (RBI); Simon Perry, publisher, the Ventnor Blog; Matthew Eltringham, assistant interactivity editor, BBC News.
- Engaging with “Readers+”: hard work but valuable for local news websites, Daniel Bennett, Mediating Conflict
Panel: What’s next for the niche?
The best minds in online journalism and digital publishing come together to discuss what tools, techniques and platforms specialist journalists should be looking towards. With: Ciaran Norris, head of social media, Mindshare [Unfortunately Ciaran couldn’t make it on the day because of work commitments]; Philip Trippenbach, freelance interactive producer; Kevin Anderson, digital innovator and online journalist, Hannah Waldram, beat blogger for Guardian Local Cardiff and founder of Bournville Village; Suzanne Kavanagh, publishing sector manager, Skillset.
General commentary / reports
Some of the tweets (of thousands, and still counting…)
@thoroughlygood: Sometimes you hear people speak at a conference and think “you’re a force for good” @kevglobal is one of those people
@Dan_Martin: @maireadoconnor Alcohol in a journalism conference goodie bag? They know their audience well! #newsrw
@ChemistDruggist: CandDChris: So far, used at least 4-5 ideas from #newsrw. Still have that tingly inspired feeling
@tobiasgrubbe: My regards @jonslattery The NEW economie is a construct of QUIRK and CURIOSITY
@psmith: sad that Trippenbach’s argument is going over everyone’s head. it’s most kick-ass point about journalism I heard this yr #newsrw
@heatherchristie: Judging by the tweets, Sounds like it! RT @kevglobal: Worked myself into an poetry slam, live blog, rant of a talk. (Cry freedom!) #newsrw
- Catch up with the tweets by replaying this live blog
- UltraKnowledge supplied a tweetwall, which can be viewed here
- All sorts of lovely Twitter information from the event can be viewed here: Top Tweeters; Most Followers; Most Active; Most Event Follows; and the ‘who knows who’ Wheel.