News publishers are starting to see potential in the use of private chat applications such as WeChat and WhatsApp to reach new audiences – but these nascent platforms have its drawbacks, the news:rewired conference heard today in London.
This session of the news:rewired conference was a workshop looking at tools and tips on how journalists can search the web for documents and reports, data and social media content for their stories.
During this session of the news:rewired conference, in London today, James Cook, contributing editor at The Daily Dot, Fergus Bell, social media and UGC editor (international), Associated Press, and Victoria Taylor, Reddit’s director of communications, discussed how journalists can use the social news platform Reddit to source stories, verify facts and promote content. The session was moderated by Mark Frankel, assistant editor, social news, BBC.
Regular interaction is the key to establishing a lasting and collaborative relationship with your audience, delegates at the news:rewired conference, today in London, were told.
Getting stories in front of audiences is step one, but after that how do you keep them engaged and ensure that they keep coming back to your website? The opening session at the news:rewired conference, in London today, looked at how certain news outlets were attempting to deliver new forms of engagement. Bella Hurrell, assistant editor of visual journalism at BBC News, Ezra Eeman, founder of Journalism Tools, Ben Fogarty, chief executive of Shorthand, provided delegates with a masterclass on creating tailor-made content.
This session of the news:rewired conference, today in London, looked at examples of where working together with other organisations, reporters, and readers can reap significant rewards.
At this session of the news:rewired conference, in London today, Trushar Barot, assistant editor, UGC and social media hub, BBC News Online, Luke Lewis, Buzzfeed UK editor, and Jason Collie, assistant editor of the Oxford Mail, discussed the emergence of new platforms as a more direct and personal way for journalists to engage with the audience. The session was moderated by Sue Llewelyn, co-founder of UltraSocial.
The Wall Street Journal’s editor for mobile, tablets and emerging technology has forecast that websites will be outlived by newspapers and other ‘edition-based’ news content. Speaking at the news:rewired conference in London, David Ho said the concept of a finite, self-contained piece of content – a newspaper or tablet edition – was gaining importance.
Ho also shared the lessons he and his colleagues at The Wall Street Journal have learned about producing news for mobile, and where digitally journalists and publishers should be looking in the future.
Getting stories in front of the audience is the first step, but keeping them engaged will make sure they come back. The opening session looked at how to achieve this through visual mobile journalism, interactive tools, immersive long-form articles and new community insights.
David Ho is the editor for mobile, tablets and emerging technology at The Wall Street Journal. In his keynote speech, he talked about the ways reporters can “embrace the mobile revolution” and explores what could be next for journalism and storytelling in relation to emerging technologies. He tweets at @DavidHo.