Analytics can give journalists instant feedback on their work – but what are the numbers really telling you about your larger editorial strategy, and how can newsrooms use metrics beyond determining whether a story has hit the mark or not?
This session of the news:rewired conference, in London today, aimed to explore those questions.
The panel for this session was:
- Elinor Shields, head of audience engagement, BBC News
- Rob Hammond, head of SEO, Trinity Mirror
- David Brauchli, senior vice president of communications, Content Insights
Moderated by: Sarah Marshall, audience development editor, EMEA, The Wall Street Journal