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As it happened: how to use metrics in the newsroom efficiently

Submitted by on July 20, 2016 – 2:04 pm | 2,599 views

editorial analytics live

Analytics can give journalists instant feedback on their work – but what are the numbers really telling you about your larger editorial strategy, and how can newsrooms use metrics beyond determining whether a story has hit the mark or not?

This session of the news:rewired conference, in London today, aimed to explore those questions.

The panel for this session was:

    • Elinor Shieldshead of audience engagement, BBC News
    • Rob Hammond, head of SEO, Trinity Mirror
    • David Brauchli, senior vice president of communications, Content Insights

Moderated by: Sarah Marshall, audience development editor, EMEA, The Wall Street Journal

 

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