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Articles by Caroline Scott

Engage your audience by fulfilling six reader needs

| November 11, 2019 – 3:59 pm | 323 views
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Although covering breaking news and offering analysis has been at the core of the BBC’s output for decades, the broadcaster has spent the past two years creating a better editorial strategy to fulfil the needs of its global audience by responding to six user needs.

Five lessons from the Guardian’s membership strategy, three years on

| November 13, 2018 – 3:59 pm | 983 views
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Three years ago, the Guardian decided to re-evaluate its membership scheme, trialling contributions on its website, and building a team within the newsroom to oversee its growth and evolution.
Since 2016, the Guardian has grown from …

Going vertical: How Pink News reimagined its content for a completely difference audience on Snapchat

| November 8, 2018 – 1:07 pm | 1,271 views
NewsRewired-7/11/18-Getting Generation Z engaged with the news-
Ellen Stewart, head of content, PinkNews

“When I joined Pink News as head of content in January this year, it was the best and worst time to be in digital journalism”, Ellen Stewart said at newsrewired yesterday (7 November).
Indeed, Facebook’s announcement …

How The Telegraph is engaging Generation Z on Snapchat

| November 7, 2018 – 11:55 am | 831 views
NewsRewired-7/11/18-Getting Generation Z engaged with the news-McKenna Grant, Snapchat senior content editor, The Telegraph
Imriel Morgan, CEO

The digitally-savvy Generation Z, made up of 13-24 year olds, have never known life without smartphones.
Snapping, swiping, liking and sharing is second nature to them, meaning news organisations must digitally adapt if they are to …

The BBC uses a virtual studio to better explain the news to young people across Africa

| November 7, 2018 – 11:31 am | 1,174 views
NewsRewired-7/11/18-Getting Generation Z engaged with the news-McKenna Grant, Snapchat senior content editor, The Telegraph
Imriel Morgan, CEO and co-founder, ShoutOut Network
Harriet Oliver, co-editor of Children’s News, BBC Africa
Julie Taylor, co-editor of Children’s News, BBC Africa
Ellen Stewart, head of content, PinkNews
Nick Rotherham, reporter, BBC Radio 1, moderating

BBC World Service is aiming to give 11-16 year olds across Africa a chance to tell their own stories and find out more about the world’s issues.
The television programme What’s New?, which is part of …

“Respect your heritage, retain the DNA, but always evolve” – creating a transformational culture at Vogue International

| November 7, 2018 – 10:31 am | 1,058 views

Since Vogue International was launched last year, the team has created a transformational culture within the organisation, working with the 24 Vogues around the world outside the US.
The 40 editors based in London, along with …

Get the low-down on TicToc, the live global news network by Bloomberg

| February 27, 2018 – 11:30 am | 1,682 views
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From social media to publishers’ own websites, online livestreaming is a popular format, allowing audiences a glimpse of places and stories they would otherwise not experience in real time.
TicToc, the first and only global news …

Facebook joins the livestreaming panel at next week’s newsrewired

| February 26, 2018 – 5:32 pm | 1,065 views
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From social media to publishers’ own websites, online livestreaming is a popular format, allowing audiences a glimpse of places and stories they would otherwise not experience in real time.
Rich Evans, a strategic partnership manager for …

Come and meet Garland, Samson and Winkball at newsrewired in March

| February 9, 2018 – 12:37 pm | 1,041 views
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When you’re not listening and participating in our panel discussions and workshops at newsrewired, why not check out our exhibitor stands, where you can find out about some of the latest tools, technology and services …

Newsrw spotlight: Fighting disinformation and echo chambers with artificial intelligence

| February 9, 2018 – 11:56 am | 1,548 views

Artificial intelligence (AI) is already transforming the way we live and its influence on society is only going to grow. In a spotlight at newsrewired on 7 March, we will explore how AI is currently …