Caroline Scott's posts

16 posts

Five lessons from the Guardian’s membership strategy, three years on

Three years ago, the Guardian decided to re-evaluate its membership scheme, trialling contributions on its website, and building a team within the newsroom to oversee its growth and evolution. Since 2016, the Guardian has grown from 15,000 members to over 570,000 regular paying supporters, members and subscribers in June 2018. It also received an additional […]

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Going vertical: How Pink News reimagined its content for a completely difference audience on Snapchat

“When I joined Pink News as head of content in January this year, it was the best and worst time to be in digital journalism”, Ellen Stewart said at newsrewired yesterday (7 November). Indeed, Facebook’s announcement that it would be changing its algorithm for digital publishers in a bid to tackle fake news, shook the […]

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How The Telegraph is engaging Generation Z on Snapchat

The digitally-savvy Generation Z, made up of 13-24 year olds, have never known life without smartphones. Snapping, swiping, liking and sharing is second nature to them, meaning news organisations must digitally adapt if they are to engage with younger people. As a result, The Telegraph has been producing mobile-first content on Snapchat Discover, sandwiching news […]

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The BBC uses a virtual studio to better explain the news to young people across Africa

BBC World Service is aiming to give 11-16 year olds across Africa a chance to tell their own stories and find out more about the world’s issues. The television programme What’s New?, which is part of the BBC’s investment for new programming in Africa, covers news and current affairs specifically for children across the continent […]

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“Respect your heritage, retain the DNA, but always evolve” – creating a transformational culture at Vogue International

Since Vogue International was launched last year, the team has created a transformational culture within the organisation, working with the 24 Vogues around the world outside the US. The 40 editors based in London, along with the wider team of 260 people, have 7 teams within Vogue International: features, photography, video, social storytelling, Snapchat, fashion […]

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Get the low-down on TicToc, the live global news network by Bloomberg

From social media to publishers’ own websites, online livestreaming is a popular format, allowing audiences a glimpse of places and stories they would otherwise not experience in real time. TicToc, the first and only global news network streaming live on Twitter, will join Facebook and Reuters at next week’s newsrewired to explore best practices for […]

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Facebook joins the livestreaming panel at next week’s newsrewired

From social media to publishers’ own websites, online livestreaming is a popular format, allowing audiences a glimpse of places and stories they would otherwise not experience in real time. Rich Evans, a strategic partnership manager for Facebook and Instagram, will join our ‘Live video online’ panel at newsrewired next week, to give delegates an insight […]

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Come and meet Garland, Samson and Winkball at newsrewired in March

When you’re not listening and participating in our panel discussions and workshops at newsrewired, why not check out our exhibitor stands, where you can find out about some of the latest tools, technology and services available to help you navigate the digital journalism industry? The conference will take place on 7 March 2018 at Reuters […]

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Newsrw spotlight: Fighting disinformation and echo chambers with artificial intelligence

Artificial intelligence (AI) is already transforming the way we live and its influence on society is only going to grow. In a spotlight at newsrewired on 7 March, we will explore how AI is currently being applied across journalism to perform a range of tasks from content creation to personalisation, and we’ll discuss the opportunities […]

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