Newsrewired masterclass: The resurgence of email newsletters 💌
The agenda for the newsrewired conference, taking place on 7 March at Reuters in London, is shaping up quickly and today we are pleased to add a new lunchtime masterclass to the programme.
The workshop is hosted by newsrewired supporters Revue, who help tens of thousands of people, from big companies to individual writers, publish editorial newsletters that readers look forward to seeing in their inboxes.
This will be the 21st newsrewired digital journalism conference, and speakers from CNN, BBC Academy, NRK, Reuters, The Telegraph, De Correspondent and many more will be joining us during the day.
Tickets are still available for £180+VAT.
The resurgence of email newsletters
Email newsletters, which seemed all but dead at the height of the social media revolution, have made a roaring comeback. Traditional publishers like the New York Times, online specialists like Quartz and even newsletter-only publishers like TheSkimm are winning over droves of readers and creating new revenue streams at the same time with their email strategies.
Martijn de Kuijper, founder and CEO of Revue, will share what newsletter formats are working, how publishers achieve open rates between 50 and 60 per cent, and how to turn newsletters into revenue through subscriptions or sponsoring.
Martin is a digital native, long-time believer in email, and expert in content, design and development.
Spaces for the workshop are limited and will be allocated on a first-come-first-served basis.