As it happened: Audience engagement: Practical applications beyond buzzwords
This session, powered by Google’s Digital News Initiative, will explore some of the metrics and audience insights powering engagement initiatives at media organisations, and ways to turn these from numbers on a screen to products and services that readers, viewers and listeners will use and that will also benefit the business. With:
- Thomas Schultz-Homberg, chief digital officer, Frankfurter Allgemeine Zeitung
- Alan Hunter, head of digital, The Times and Sunday Times
Moderated by: Benedicte Autret, head of news partnerships, UK, Ireland & Benelux, Google.