Some subscribers will always cancel. It is better to make the exit a clean cut and prioritise relevance for those that stick around
Subscription retention strategies: pain points and remedies
Countering news avoidance: focus on relevance and value
Readers engage with the news when they feel like they have a stake in their news outlet of choice
‘Audiences are making a rational decision not to consume news products’
News avoiders are simply ‘frustrated sense seekers’ who do not see value in traditional journalism, says award-winning journalist Shirish Kulkarni
Kyiv Independent’s Jakub Parusinski to deliver keynote at Newsrewired
We need to start thinking of trust as a marketing problem. According to the latest report from the Reuters Institute, almost three quarters of publishers are concerned about the emergence of selective news avoidance. “There is no one central reason why audiences have become so distrusting of the news,” says Jakub Parusinski, CFO and co-founder of […]
What does the future hold for newsletters?
The Guardian, The Economist and The Financial Times share insights on how the newsletter format is being used to deepen reader relationships and bolster subscription offerings
Podcast: training and retaining new journalists
Recruiting mostly from universities is skewing representation in UK newsrooms. What are the alternatives worth exploring and how do we make them a success?
How should publishers rethink reader revenue in a changing world?
Where is the ceiling for subscribers when it comes to reader revenue, and what can publishers do when they hit it? Experts from FT Strategies, the Guardian, Sifted and Tortoise share their insights
Deep listening and feedback loops: Using the news to tackle polarisation
A more nuanced and inclusive approach to interviewing and reporting helps audiences grapple with the divisive subjects that dominate headlines
‘Your copy should read like a WhatsApp message’: How to create content for and with Gen Z
JOE Media and NEED TO KNOW trade notes on how to discover and appeal to under 23s on social media
The role of the journalist in a polarised world
Local journalists are not always objective. But their cultural and contextual understanding is crucial to getting the story right (and you should credit and pay them accordingly)