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How Kyiv Independent is thinking of audience trust as a marketing problem
A powerful mission can only get you so far, says Jakub Parusinski at Kyiv Independent. To keep growing, you must focus on relevance, value and personalisation
How The Times is running towards a digital-first future
“Who is the enemy? Is it the stagnant economy, the tech platforms or news avoidance? I’d suggest it’s none of those. The enemy is inertia,” says head of digital Edward Roussel at Newsrewired
Countering news avoidance: focus on relevance and value
Readers engage with the news when they feel like they have a stake in their news outlet of choice
‘Audiences are making a rational decision not to consume news products’
News avoiders are simply ‘frustrated sense seekers’ who do not see value in traditional journalism, says award-winning journalist Shirish Kulkarni
‘Your copy should read like a WhatsApp message’: How to create content for and with Gen Z
JOE Media and NEED TO KNOW trade notes on how to discover and appeal to under 23s on social media
Build a community, not an audience: find out what your readers value and want to pay for
News brands start to pay close attention to user-first models as they are key to successful subscription and membership programmes
How to identify new audience growth opportunities
The Daily Star, The Times and Sunday Times, The Economist and The South China Morning Post have all created strategies to discover and attract younger and more diverse readers
Create a trust strategy for your news organisation
Mistrust towards the news can come down to many factors: portrayal of communities, fear of being manipulated or even spelling and grammar. What can your newsroom do to restore relationships with readers?
RISJ trust report: redefine your public image or bad actors will do it for you
The latest Trust in News Project paper finds that journalists and readers are not always on the same page when it comes to building a trusting relationship.