The Daily Star, The Times and Sunday Times, The Economist and The South China Morning Post have all created strategies to discover and attract younger and more diverse readers
Mistrust towards the news can come down to many factors: portrayal of communities, fear of being manipulated or even spelling and grammar. What can your newsroom do to restore relationships with readers?
The latest Trust in News Project paper finds that journalists and readers are not always on the same page when it comes to building a trusting relationship.
The news agenda has changed dramatically since we started planning the online Newsrewired conference only a month ago. Lockdown seemed to have dominated every discussion, every news article and, in fairness, our every waking moment.
The way we frame the problem has a lot to do with the solutions we end up with.
As journalists, we are hard-wired to tackle difficulties head-on, asking direct questions, and looking for verifiable evidence to support the predictable outcome.
With the start of social distancing policies as a response to the covid-19 crisis, newsrooms have quickly had to reconfigure as distributed, digital spaces. We are going to be working within distributed frameworks for a significant amount of time, far beyond the immediate crisis and disruption the start of this outbreak has caused.
As the media industry continues to be disrupted by the effects of the covid-19 pandemic, Journalism.co.uk has decided to bring our Newsrewired conference online.
But that doesn’t mean we have to miss out on access to top expert insights, learning practical skills, and network with other great minds. Better than that – a virtual event allows us to bring you all of this, wherever you are.
News organisations are increasingly looking at ways to leverage the popularity of podcasts to engage with their audience.
But have you ever stopped to think about the potential of a live podcast? From a workshop at Newsrewired (27 November 2019), Suchandrika Chakrabarti, host of Freelance Pod, discussed how meeting your podcast audiences face-to-face can be an effective way to bring conversations to life and engage with your fans on a more intimate level
Sarah Marshall, head of audience growth at Vogue Global Network led the workshop on better understanding who your typical target audience is and what types of news content would resonate the most.
The travel media startup has found success in understanding what audiences are searching for and commissioning content based on that data – but what does this mean for news organisations?