A more nuanced and inclusive approach to interviewing and reporting helps audiences grapple with the divisive subjects that dominate headlines
Although covering breaking news and offering analysis has been at the core of the BBC’s output for decades, the broadcaster has spent the past two years creating a better editorial strategy to fulfil the needs of its global audience by responding to six user needs.
In news and journalism, language can represent a troublesome barrier. If on the one hand producing content in a specific language restricts its reach to just those capable of understanding it, on the other hand making it accessible to everyone by translating it is expensive and time-consuming.
Mark Johnson, community editor, the Economist; Malika Bilal, digital producer and co-host of The Stream, Al Jazeera (via Skype); Hannah Waldram, community co-ordinator, the Guardian; Ros Atkins, presenter, World Have Your Say, BBC World Service; Tony Haile, chief executive, Chartbeat discuss growing engagement of audiences both across social media platforms and on news outlets’ own websites.