Some subscribers will always cancel. It is better to make the exit a clean cut and prioritise relevance for those that stick around
Leveraging audio to drive subscriptions and memberships
The coronavirus pandemic has forced news organisations to reconsider many of their strategies, both because of the economic pressures facing newsrooms and that audiences have been stuck indoors during lockdown.
The Telegraph, Slate and Frontier Myanmar discussed how leveraging audio can be a way to drive subscriptions and memberships.
Zooming in on revenue streams
As half of publishers bet on reader revenue as their main source of income in 2020, there is no hiding from the fact that news is no longer largely subsidised by advertising. Newsrooms are increasingly in charge of developing new, engaged audiences, as well as understanding metrics and creating new revenue streams.
Newsrewired March 2019: seven main takeaways
The Newsrewired conference, which took place on 6 March 2019 at Reuters in London, showcased once again the most interesting projects and latest trends in digital journalism.
If you weren’t there, or if you simply want to remind yourself of the topics of the day, check out this editorial selection of the best conference coverage articles.
How NZZ increased its conversion rate up to five times with dynamic ‘paygates’
Rouven Leuener is group head of digital product at Neue Zürcher Zeitung, one of the oldest German-language newspapers in Switzerland. He took the lead on digital innovation five years ago and shared his experience of experimenting with dynamic ‘paygates.’