The Guardian, The Economist and The Financial Times share insights on how the newsletter format is being used to deepen reader relationships and bolster subscription offerings
Most journalists appreciate the need to keep abreast of technological changes, but with so many other priorities in the newsroom how do you make sure you’re not wasting time?
Speaking at news:rewired today, The Economist’s Bo Franklin and Bloomberg’s Kevin Young shared advice on how to make newsroom experimentation more productive in the long run, including tips on repackaging archive content and curating newsletters.
The first workshop of the afternoon discussed longform video for the mobile generation, looking at the best approaches for producing documentaries between 20 minutes and one hour in length, as well as how to distribute this material. In this session, we heard from: Yonni Usiskin, executive producer, Vice News Matthew Danzico, founder, BBC Pop Up […]
Highlights from the final news:rewired session about online standards and ethics in journalism
Visual storytelling helps an audience to understand and digest big, complex stories – often through an image alone, the news:rewired – digital stories conference was told this afternoon.
While national publications have the benefit of developers to help drive their visual content, regional outlets should not let their more limited budgets be an excuse for failing to innovate.
Mark Johnson, community editor, the Economist; Malika Bilal, digital producer and co-host of The Stream, Al Jazeera (via Skype); Hannah Waldram, community co-ordinator, the Guardian; Ros Atkins, presenter, World Have Your Say, BBC World Service; Tony Haile, chief executive, Chartbeat discuss growing engagement of audiences both across social media platforms and on news outlets’ own websites.
How can we to make money from online content? That is the million dollar question in the news industry today and one which continues to be answered in many different ways. As we move into another year it’s time to return to the debate and look at how the main models being pursued in the industry today which can be adopted by both national news titles as well as more niche outlets and magazine publishers, be it through app subscriptions, a bold paywall or a more metered approach. This session will also look at how Apple’s Newsstand, which was released in October, has increased app downloads for magazine publishers
Image by Images_of_Money on Flickr. Some rights reserved.
Knowledge of the audience helps news organisations develop products, from enhancing interaction with newsletters with motive, short headlines, to improved feedback. The results discovered by the panel in the knowing your audience session at news:rewired, was increased traffic and better products
Follow the developing the knowing your audience at news:rewired – noise to signal with a CoverItLive blog from Wannabe Hacks
Follow the social media strategy session at news:rewired – noise to signal with a CoverItLive blog from Wannabe Hacks