Vadim Lavrusik, journalism programme manager at Facebook delivers keynote presentation at news:rewired
Vadim is journalism programme manager at Facebook, which he joined in 2011, before which he was community manager and social strategist at Mashable.
He discusses how journalists and media organisations can use Facebook to report and distribute stories, and shares best practice on using features such as Facebook Follow, Graph Search, Pages and other tools.
Vadim Lavrusik is to deliver the keynote presentation at news:rewired on 19 April.
Lavrusik is journalism programme manager at Facebook, and a professor teaching social media journalism at Columbia University.
Before joining Facebook in 2011, Lavrusik was community manager and social strategist at Mashable; prior to that he was social media specialist at the New York Times.
Lavrusik’s keynote presentation at news:rewired will be highly practical. He will go through best practice, advising journalists how to get the most out of Facebook Subscribe, Open Graph Search, Facebook Groups, Facebook for Journalists, and other tools.
Luke Lewis, editor, NME.com; Marc Cooper, head of publishing at Northcliffe Digital; Faisal Islam, economics editor, Channel 4 News; Mark Coatney, media outreach director, Tumblr discuss engaging with readers via various social platforms.
For more from news:rewired – full stream ahead follow #newsrw
Cory Haik, the Washington Post’s executive producer for digital news, tells the news:rewired – full stream ahead conference the news organisation’s social reader will soon hit 28 million downloads.
Editor of Wired Nate Lanxon says the best times to post to Facebook are first thing in then morning, lunchtime, 3pm and between 5 and 5:30 p.m.
Social media editor of the New York Times Liz Heron at news:rewired – media in motion: “Be strategic, be different, and strive for meaningful interactions – don’t be content to skate on social media’s surface”
‘It’s not about being the centre of attention any more, it’s about creating a party and making it rock,’ said Mark Jones of Reuters in the social media strategy session at news:rewired. But at the Independent they are the focus with more than 100,000 Likes across the newspaper’s Facebook presence
The social media strategy session at news:rewired – noise to signal takes a closer look at how news organisations are using social media to report and engage with online communities.
How can journalists measure the impact of their online reputation?
This selection of resources shows examples of how political journalists broadcast their work online and interact with one another.
There are also guides to social networking policies, Twitter style, and Facebook news feeds.
