Readers have always thought of themselves in niches, claims Reeves, who calls the regional press foolish for thinking of a community of 100,000 as a single group
Times assistant editor said paywall alternatives meant “enormously intrusive advertising”, and claims that at a lot of sites “the barrier between journalism and commercial was getting very thin”
Business Desk West Midlands editor claims the newspapers are ‘incapable of adopting the entrepreneurial approach’ to online journalism and are ‘wrong-headed’ on paywalls
On Journalism.co.uk journalist and SEO expert David Amerland writes on the role of search engine optimisation (SEO) in the future of online publishing and paid-for news models.
“Newspapers and those who run them have not understood that online visitors to generalised news sites will pay not for the quality of the news, but for its convenience,” he writes…
Marc Reeves, former Birmingham Post editor and now editor of TheBusinessDesk.com West Midlands, has posted his thoughts on the problems facing the “old guard” and “new old guard” in when it comes to the future shape of the publishing and journalism industries, which are well worth a read at this link.
On the theme of our event on 25 June, the nouveau niche, Reeves explains how niche titles might fit in to this changing landscape.
Journalism.co.uk’s next news:rewired event will take place on 25 June 2010 at Microsoft UK’s London office.
news:rewired – the nouveau niche
It’s a one-day event for journalists and communications professionals with a specialist subject or beat. Whether you follow a specific industry or a localised community, we hope you’ll come away with new practical ideas for online publishing.
More information on speakers and the day’s agenda is available here. Tickets cost £100 +VAT. They can be booked here. PLEASE NOTE: this event is now sold out. Last minute places may become available – please telephone 01273 384293 or email edatjournalism.co.uk to check for availability.
How to follow the event online:
This Cover It Live blog will pick up all the tweets and blog posts tagged #newsrw
UltraKnowledge will be supplying a tweetwall, which can be viewed here
The BBC College of Journalism will be streaming video live (links to follow)