We have Matthew Caines and Ben Whitelaw from Wannabe Hacks liveblogging for us at news:rewired all day. You can follow session 3B ‘Knowing your audience’, below.

Session 3B features: John Barnes, managing director of digital strategy and development, Incisive Media; Chris Duncan, director of customer management, News International; Ron Diorio, vice-president product and community development, the Economist (via video/Skype); Edward Barrow, chief technology officer, idio. Moderated by Tim Faircliff, general manager, Reuters Media.

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• Presentations from session #3B: multiplatform strategy
• Ron Diorio