News

LIVE: Session 1A – Online video

Most publishers will have at least dipped their toe into the pool of online video, but what does it take to really make a splash in this area, and reap the traffic rewards? This session will feature innovative case studies of cutting-edge online video which can enhance the way content is presented and shared, as well as top tips from experienced online video journalists, publishers and those leading key developments in web-native video about the opportunities to be exploited through the online medium.

Image by jsawkins on Flickr. Some rights reserved.

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LIVE: Session 1B – Paid-for content models

How can we to make money from online content? That is the million dollar question in the news industry today and one which continues to be answered in many different ways. As we move into another year it’s time to return to the debate and look at how the main models being pursued in the industry today which can be adopted by both national news titles as well as more niche outlets and magazine publishers, be it through app subscriptions, a bold paywall or a more metered approach. This session will also look at how Apple’s Newsstand, which was released in October, has increased app downloads for magazine publishers

Image by Images_of_Money on Flickr. Some rights reserved.

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Ten interesting articles on social media optimisation

In a session on social media optimisation at news:rewired – media in motion, Nate Lanxon, editor, Wired.co.uk; Chris Hamilton, social media editor, BBC News; Martin Belam, user experience lead, the Guardian; and Darren Waters, head of devices and social media, MSN UK will explain how they reach audiences with social media. Here are links to articles with interesting facts and figures on SMO.

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