Articles tagged with: audience growth
Robyn Vinter, editor-in-chief at The Overtake on diversity, business growth and investigative journalism for millennials
At Newsrewired this coming November, we will hear from four newsrooms that are hiring diverse talent because there are genuinely good business reasons to do so, like bolstering your reporting and being trusted by the public.
One of those practising this idea is Robyn Vinter, editor-in-chief, The Overtake, an investigative journalism website for millennials and Gen-Zers run by a team of reporters based in Leeds, Yorkshire.
In the first two years of running the publication, Vinter has built a part-time team of nine from scratch and created a platform which aspires to be “the opposite of the straight, white, middle-aged, middle-class mainstream media”.
Vinter spoke to Journalism.co.uk about The Overtake, the advantages of forming a diverse newsroom and what delegates can expect from hearing her speak at Newsrewired.
Russell Contreras, reporter with The Associated Press, will be joining Newsrewired panel to bring a US perspective and fresh ideas on how to make your media organisation thrive by attracting diverse talents. He will also speak about the strategies The Associated Press has used in its newsrooms, what has worked and what has not amid changing demographics.
You can now join two new workshops at our upcoming Newsrewired conference, taking place on 27 November 2019 at Reuters, London, UK.
Gain new skills at ‘Grow your audience by hosting a live podcast recording’ session and learn how to visualise your data at ‘Storytelling with Maps’ workshop with Google.
Our team at Journalism.co.uk has spent the last few months talking to industry leaders about the challenges they face.
What we have found is that the lack of diversity in the newsroom is one of the most pressing problems for the top players, as well as the B2B publications and local papers.
The next Newsrewired digital journalism conference will take place on 27 November 2019 at Reuters in Canary Wharf, London.
One of the key sessions of the day will be a discussion around diversity in the newsroom.
The Newsrewired conference, which took place on 6 March 2019 at Reuters in London, showcased once again the most interesting projects and latest trends in digital journalism.
If you weren’t there, or if you simply want to remind yourself of the topics of the day, check out this editorial selection of the best conference coverage articles.
Rouven Leuener is group head of digital product at Neue Zürcher Zeitung (NZZ), one of the oldest Swiss, German-language newspapers. He took the lead on digital innovation five years ago and, during this time, he launched a number of digital products, such as a text-to-speech audio player feature that converts written articles into audio, to widen audience reach.
One of the reasons why the public increasingly mistrusts the media is that journalists are spending less time outside of their London offices, losing touch with what interests, inspires and bothers people outside the capital.
With our newsrewired conference just around the corner on 7 November, this podcast catches up with a few of our confirmed speakers to explore what they will be talking about and how you can take the information from our panels and workshops into your newsroom.
Listen in to Sarah Marshall, our keynote speaker and head of audience growth at Vogue International, offering insights into growing your online pool of readers.
We are pleased to announce that Sarah Marshall, head of audience growth at Vogue International, will be our keynote speaker at the upcoming newsrewired conference in November.
Audience growth is the key aim of every news organisation. Figuring out not only who follows your content but who will pay attention to it next is key for staying on top of your game.
Since Facebook changed its news feed algorithm, it has become harder for news organisations to gain traffic from platform shares.
In her keynote speech at newsrewired in London on 7 November 2018, Sarah Marshall will share her best tips on widening your pool of readers and spotting new trends in content sharing.
She will talk data, key performance indicators (KPIs), plans and targets; patterns in traffic and reader behaviour; the Facebook algorithm and the growth of search; and how Vogue is engaging audiences on Instagram and Snapchat.