Articles tagged with: audience growth
Have you heard of the lean canvas? It is a single-page template designed to distil the fundamental goals and objectives of a business, and offer a clear route to achieving them.
It maps out ways to design a product around perceived market and consumer variables — and unlike lengthy business plans, it is supposed to take around 20 minutes to complete.
In about 45 minutes at a workshop at Newsrewired (27 November 2019), journalists learned how to apply this framework to their news organisation’s editorial and business strategy.
Sarah Marshall, head of audience growth at Vogue International led the workshop by providing an adapted model for journalists called ‘audience canvas’. This tool can be used to better understand who your typical target audience is and what types of news content would resonate the most. News organisations can then understand how and when to deliver this to their readers and listeners to secure their long-term loyalty.
The travel media startup has found success in understanding what audiences are searching for and commissioning content based on that data – but what does this mean for news organisations?
Audience growth is the aspiration for all news outlets, but for the UK based publication The Memo it was made a reality when it was bought by US business publisher Forbes as part of its European expansion in February 2018.
Although covering breaking news and offering analysis has been at the core of the BBC’s output for decades, the broadcaster has spent the past two years creating a better editorial strategy to fulfil the needs of its global audience by responding to six user needs.
With less than three weeks to go to our Newsrewired conference, spaces are getting tighter so secure your place today – when they are gone, they are gone.
We are very excited to announce that Dmitry Shishkin will be joining us at our upcoming Newsrewired conference as keynote speaker on 27 November 2019 at Reuters, London.
Our Newsrewired digital journalism conference is fast approaching and we are excited about the speaker lineup and the topics we have in store.
To offer you a taster of what is coming on 27 November, we caught up with four of our panellists on this week’s Journalism.co.uk podcast.
Robyn Vinter, editor-in-chief at The Overtake on diversity, business growth and investigative journalism for millennials
At Newsrewired this coming November, we will hear from four newsrooms that are hiring diverse talent because there are genuinely good business reasons to do so, like bolstering your reporting and being trusted by the public.
One of those practising this idea is Robyn Vinter, editor-in-chief, The Overtake, an investigative journalism website for millennials and Gen-Zers run by a team of reporters based in Leeds, Yorkshire.
In the first two years of running the publication, Vinter has built a part-time team of nine from scratch and created a platform which aspires to be “the opposite of the straight, white, middle-aged, middle-class mainstream media”.
Vinter spoke to Journalism.co.uk about The Overtake, the advantages of forming a diverse newsroom and what delegates can expect from hearing her speak at Newsrewired.
Russell Contreras, reporter with The Associated Press, will be joining Newsrewired panel to bring a US perspective and fresh ideas on how to make your media organisation thrive by attracting diverse talents. He will also speak about the strategies The Associated Press has used in its newsrooms, what has worked and what has not amid changing demographics.
You can now join two new workshops at our upcoming Newsrewired conference, taking place on 27 November 2019 at Reuters, London, UK.
Gain new skills at ‘Grow your audience by hosting a live podcast recording’ session and learn how to visualise your data at ‘Storytelling with Maps’ workshop with Google.