The Daily Star, The Times and Sunday Times, The Economist and The South China Morning Post have all created strategies to discover and attract younger and more diverse readers
Sarah Marshall, head of audience growth at Vogue Global Network led the workshop on better understanding who your typical target audience is and what types of news content would resonate the most.
The travel media startup has found success in understanding what audiences are searching for and commissioning content based on that data – but what does this mean for news organisations?
The acquisition has seen The Memo’s back catalogue of content transferred to Forbes.com, thus making it accessible to 80 million readers worldwide. As the title ceased to exist, its team of 80 has joined Forbes, which allowed the business publisher to expand its network of contributors across the continent to more than 200.
Although covering breaking news and offering analysis has been at the core of the BBC’s output for decades, the broadcaster has spent the past two years creating a better editorial strategy to fulfil the needs of its global audience by responding to six user needs.
With less than three weeks to go to our Newsrewired conference, spaces are getting tighter so secure your place today – when they are gone, they are gone.
We are very excited to announce that Dmitry Shishkin will be joining us at our upcoming Newsrewired conference as keynote speaker on 27 November 2019 at Reuters, London.
Our Newsrewired digital journalism conference is fast approaching and we are excited about the speaker lineup and the topics we have in store.
To offer you a taster of what is coming on 27 November, we caught up with four of our panellists on this week’s Journalism.co.uk podcast.
At Newsrewired this coming November, we will hear from four newsrooms that are hiring diverse talent because there are genuinely good business reasons to do so, like bolstering your reporting and being trusted by the public.
One of those practising this idea is Robyn Vinter, editor-in-chief, The Overtake, an investigative journalism website for millennials and Gen-Zers run by a team of reporters based in Leeds, Yorkshire.
In the first two years of running the publication, Vinter has built a part-time team of nine from scratch and created a platform which aspires to be “the opposite of the straight, white, middle-aged, middle-class mainstream media”.
Vinter spoke to Journalism.co.uk about The Overtake, the advantages of forming a diverse newsroom and what delegates can expect from hearing her speak at Newsrewired.
Russell Contreras, reporter with The Associated Press, will be joining Newsrewired panel to bring a US perspective and fresh ideas on how to make your media organisation thrive by attracting diverse talents. He will also speak about the strategies The Associated Press has used in its newsrooms, what has worked and what has not amid changing demographics.