audience growth

19 posts

US immigration and mass shootings reporter at AP joins debate on diversity in the newsroom

Russell Contreras, reporter with The Associated Press, will be joining Newsrewired panel to bring a US perspective and fresh ideas on how to make your media organisation thrive by attracting diverse talents. He will also speak about the strategies The Associated Press has used in its newsrooms, what has worked and what has not amid changing demographics.

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Meet your keynote speaker: Rouven Leuener, group head of digital product at Neue Zürcher Zeitung

Rouven Leuener is group head of digital product at Neue Zürcher Zeitung (NZZ), one of the oldest Swiss, German-language newspapers. He took the lead on digital innovation five years ago and, during this time, he launched a number of digital products, such as a text-to-speech audio player feature that converts written articles into audio, to widen audience reach.

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Newsrewired sneak peak podcast: audience growth, AI, Gen Z, fake news, and online communities

With our newsrewired conference just around the corner on 7 November, this podcast catches up with a few of our confirmed speakers to explore what they will be talking about and how you can take the information from our panels and workshops into your newsroom.

Listen in to Sarah Marshall, our keynote speaker and head of audience growth at Vogue International, offering insights into growing your online pool of readers.

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Vogue International’s Sarah Marshall to keynote at Journalism.co.uk’s next Newsrewired conference

We are pleased to announce that Sarah Marshall, head of audience growth at Vogue International, will be our keynote speaker at the upcoming newsrewired conference in November.

Audience growth is the key aim of every news organisation. Figuring out not only who follows your content but who will pay attention to it next is key for staying on top of your game.

Since Facebook changed its news feed algorithm, it has become harder for news organisations to gain traffic from platform shares.

In her keynote speech at newsrewired in London on 7 November 2018, Sarah Marshall will share her best tips on widening your pool of readers and spotting new trends in content sharing.

She will talk data, key performance indicators (KPIs), plans and targets; patterns in traffic and reader behaviour; the Facebook algorithm and the growth of search; and how Vogue is engaging audiences on Instagram and Snapchat.

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