July 2016

Posts published in July 2016

As it happened: how to use metrics in the newsroom efficiently

Analytics can give journalists instant feedback on their work – but what are the numbers really telling you about your larger editorial strategy, and how can newsrooms use metrics beyond determining whether a story has hit the mark or not? This session of the news:rewired conference, in London today, aimed to explore those questions.

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As it happened: how smartphones are used to get news during the day

Nic Newman is research associate at the Reuters Institute for the Study of Journalism, and the lead author of the Digital News Report, the world’s biggest and most authoritative survey of changing news consumption. In this workshop session of the news:rewired conference, today in London, Nic explored the latest trends in mobile consumption, highlighting people’s changing […]

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AJ+’s new distributed news strategy, explained

Ousama Itani, senior officer for strategy and development with Al Jazeera’s online news channel, AJ+, today outlined the social media-savvy strategy his organisation had employed help further its development. Speaking during a morning session of the news:rewired conference, in London, Itani said the ability to overcome challenges posed by working with social media sites was crucial […]

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Chat apps: three tips for making them work for a news audience

The intimacy of Telegram, WeChat and WhatsApp has helped make these chat apps, and others like them, the next frontier for news organisations that are looking to reach new audiences – but with the number of platforms available, coming up with a ‘chat app’ strategy can be daunting. For a news organisation, it can be difficult to know which platform is […]

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How Serial podcast engages an online community

“We’re having a moment where a distinctive voice is more valuable in news”, explains Kristen Taylor, audience development specialist and community editor for the second season of Serial, the award-winning podcast phenomenon. Opening the news:rewired conference, today in London, Taylor said publishers’ traditional focus was on statistics for audience feedback, but she outlined a handful […]

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Spotlight talk as it happened: the success and challenges of AJ+, and its new distributed news strategy

Ousama Itani is a senior officer for strategy and development with Al Jazeera, where he researches and experiments with the use of new and alternative technologies in the media industry, including digital-first content and future audio formats. In this short talk, he outlined to delegates at the news:rewired conference, in London, the successes of AJ+, the digital-only channel for millennials. He […]

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As it happened: reaching younger audiences and new sources on chat apps

  Twitter and Facebook are now key platforms for both news-gathering and storytelling, but closed networks such as chat apps, with their millions of users around the world, are becoming an interesting proposition for publishers. How are news organisations using platforms, like Line or Yik Yak, to engage with their audience and source stories? And […]

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