Thalia Fairweather's posts

6 posts

How editorial analytics can be used effectively in the newsroom

Analytics can give journalists instant feedback on their work – but what are the numbers telling you about your wider editorial strategy? Newsrooms can use metrics beyond simply determining whether or not an individual story is popular and at today’s news:rewired conference, in London, three industry experts revealed their top tips for collecting and using analytical […]

Read More

AJ+’s new distributed news strategy, explained

Ousama Itani, senior officer for strategy and development with Al Jazeera’s online news channel, AJ+, today outlined the social media-savvy strategy his organisation had employed help further its development. Speaking during a morning session of the news:rewired conference, in London, Itani said the ability to overcome challenges posed by working with social media sites was crucial […]

Read More