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Turning engaged readers into super-engaged readers: Advice for creating a successful newsletter strategy

The email newsletter is seeing a resurgence in popularity, having experienced a slow period as the news world went through a “method-of-the-year” style approach to audience engagement as hype for new concepts came and went.

From RSS to curation to social media it became easy to overlook the humble newsletter, but doing so means doing yourself a severe disservice.

At newsrewired, we gathered a panel with representatives from organisations known for their high quality and popular newsletters, chaired by Federica Cherubini, international head of knowledge sharing at Condé Nast International.

The article is a compilation of the various strategies, approaches, experiences and tips from the panel.

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Constructive journalism: a cure for reader disengagement?

Constructive journalism is experiencing a rise in engagement from both the public and the press, driven by a need for solutions to consumer news fatigue or outright rejection.

A newsrewired panel with speakers running a range of constructive projects, moderated by Seán Dagan Wood, publisher of Positive News, shared experiences of the negative aspects of our current journalistic practice, and the potential benefits of a more constructive approach.

Overlapping with solutions journalism, constructive journalism aims to focus on more positive aspects of the stories being covered. Far from meaning journalists should gloss over issues in favour of fluff, this practice aims to present a fuller, more accurate picture by also highlighting solutions to the problems highlighted by the news agenda.

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Eleven tips for building communities with Facebook groups

Using social media to deliver stories to audiences and reach them where they are is now standard for most news organisations. But many go beyond simply broadcasting and use social to build highly-engaged communities with active and loyal participants. Speaking at July’s newsrewired, Karyn Fleeting, head of audience engagement, Reach plc, and Ria Jones, digital […]

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Seven tips to secure funding from Google’s Digital News Initiative

Google’s Digital News Initiative (DNI) has supported 461 innovative projects since its launch three years ago and spent more than €94 million supporting media innovation. As a fresh round of funding approaches – the next call for applications should open before the end of the year – how can your project take advantage? Google has received more […]

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Hackastory’s Albertine Piels on why ‘digital-first is outdated’

Forget digital-first; build an audience-first strategy instead – this was the message from Albertine Piels, director of journalism innovation agency Hackastory at July’s newsrewired conference. “If we want to make an impact, we shouldn’t talk about print versus digital or desktop versus mobile. We need to talk about your audience and how they behave,” she said. Walking […]

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Beyond the news cycle: the benefits of slow journalism

Audiences are used to rolling news channels and an abundance of fresh stories from their preferred outlets every day. But what about stories and news organisations that go beyond the 24-hour cycle and commit to topics not tied to breaking news or the daily agenda? Speaking at July’s newsrewired, four proponents of this “slow journalism” […]

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How to create a successful podcast in five steps

A good podcast combines engaging stories with an audience-pleasing format that allows you to download and listen wherever and whenever. But if you’re starting a podcast, what steps should you take to establish and increase your audience? Suchandrika Chakrabarti, freelance journalist and host of the Black Mirror Cracked podcast has some lessons to share. Focused […]

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Reuters: Publicly correcting mistakes is crucial to fight fake news

Social media may perpetuate fake news but it can also be used to keep news organisations truthful, says Simon Robinson, Reuters EMEA chief. “Some of the same forces that have given rise to fake news and misinformation are also wonderful ways of keeping reporters and news organisations honest,” Robinson said in his keynote at newsrewired. […]

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