At the opening panel for Journalism.co.uk’s news:rewired “video focus” conference, YouTube took a backseat to more up-and-coming social distribution models such as Facebook and Snapchat. But Shivvy Jervis, head of digital at Telefonica, is making the platform work for the company’s millennial audiences. Jervis is the creative force behind the popular YouTube series Digital Futures and The Trailblazers. Episodes in […]
Trailblazers: How to talk tech to millennial audiences on YouTube
